By  on May 21, 2007

Designer Narciso Rodriguez made headlines this month when Liz Claiborne Inc. bought a 50 percent stake in his name and trademarks. The $12 million deal marked Claiborne’s maiden voyage into the luxury market, and countless industry watchers were surprised to learn that the highly regarded designer had been struggling financially. Claiborne, a $4.99 billion apparel giant, rated the sales potential of the brand at about $100 million, 10 times its current volume, once it branches into all available channels and categories, particularly shoes, accessories and, oh yes, men’s wear. The men’s rollout will be preceded by the July launch of Narciso Rodriguez For Him, the designer’s debut signature men’s fragrance.

DNR: Congratulations. It must be a relief to have this kind of backing.

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