NEW YORK — Catherine Malandrino is taking her collection in a more formal direction, on the runway and off.

Among the changes taking place at the house are the creation of a new president’s position, adding showrooms in Milan and Los Angeles and the introduction of home products and handbags. They’re all intended as the first steps toward establishing a more orderly structure behind the company, which she and her partner, Bernard Aidan, have quietly built over seven years with a more personal and fluid approach.

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