MOSCOW — Catherine Malandrino came to Russia's capital last week to show as part of Russian Fashion Week and officially open her 500-square-foot shop in the Tsum department store here.
"We are not bringing our brand to terra incognita — Tsum, as a multibrand store, has been selling our clothes for four years," said Bernard Aidan, chief executive officer of the Malandrino company. "We are aimed at an international woman who travels around the world — to New York, to Paris — who loves the color and is ready for a slightly different age of sexiness."
Malandrino added, "In my stores in New York and in Paris on Saint-Germain, I meet a lot of Russians."
Tsum is selling the Catherine Malandrino and less expensive Malandrino lines. American fashion designers are occupying an increasingly large part of the store, which is the only place in Moscow that carries brands such as Donna Karan, DKNY, Ralph Lauren Black Label, Zac Posen, Diane von Furstenberg, Laundry, Rebecca Taylor and True Religion jeans.
"American designers are very important for us," said Alla Verber, vice president of Tsum. "But Catherine Malandrino is something special among them — she is a symbol of Parisian spirit in the most trendy districts of Manhattan."
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"