WWD.com/fashion-news/fashion-features/malandrino-sets-japanese-expansion-1033120/
government-trade
government-trade

Malandrino Sets Japanese Expansion

The New York firm has tapped PMD Japan Inc. to exclusively distribute the Catherine Malandrino collection throughout Japan.

NEW YORK — Catherine Malandrino is looking East.

The New York firm has tapped PMD Japan Inc. to exclusively distribute the Catherine Malandrino collection throughout Japan, beginning with the spring 2008 collection. PMD will show the collection in its Tokyo and Osaka showrooms.

“The Japanese market is becoming an important business for Catherine Malandrino,” said Bernard Aidan, Malandrino’s chief executive officer. “The Nippon society has evolved since Japanese women are now working, traveling and becoming much more independent. Japanese women are ready for a new lifestyle designer brand.”

PMD initially plans to distribute the collection in 30 doors and set up multiple in-store environments at department stores nationwide. It is also expected to launch a freestanding boutique in Tokyo next year. The store will offer both the designer-level Malandrino collection and the contemporary Catherine Malandrino line.

“With their selected distribution and respect for our brand identity and marketing expertise, PMD is the best partner for our expansion plans in Japan,” Aidan said. “The first step has been to establish the Catherine Malandrino collection in New York and Paris. The next step to building Catherine Malandrino into a global brand is to open boutiques in key cities worldwide.”

PMD, founded last December, is a division of Toppy International Inc., which is owned by Hong Kong’s Fang Brothers. It focuses on brand-building, including distribution, marketing and public relations. The firm is also working on the launch of Pringle of Scotland in Japan this fall.