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Male Minimalism

NEW YORK — Designers Karl Lagerfeld and Helmut Lang may advocate minimalism in their ready-to-wear, but both are aiming for maximum profits in their respective men’s fragrance launches —?Lagerfeld Man and Cuiron. Lagerfeld Man...

NEW YORK — Designers Karl Lagerfeld and Helmut Lang may advocate minimalism in their ready-to-wear, but both are aiming for maximum profits in their respective men’s fragrance launches —?Lagerfeld Man and Cuiron. Lagerfeld Man launches in Germany, Austria, Switzerland and Scandinavia in mid-August, while Cuiron will roll out in U.S. doors in October. Lagerfeld’s scent is expected to ring up $5 million to $10 million in first-year wholesale sales globally; Lang’s is expected to do about $2 million at retail in 270 U.S. doors. For more, see page 4. “””

This story first appeared in the July 26, 2002 issue of WWD.  Subscribe Today.