MILAN — Just a month after Italian brand Malo staged its first runway show in New York, creative director Fabio Piras has left the company.
Despite Piras' show garnering generally positive reviews, Malo decided not to renew his contract, which expired this year. Piras left the company this week, said Malo chief executive officer Stefano Ferro.
Ferro said Thursday that he was happy with Piras' evolution over past seasons, particularly with the New York show. But while the February show got good reviews, Piras' previous collections that incorporated snowflakes and ethnic motifs generated more negative reactions. Piras joined Malo to consult on the fall 2005 collection and designed the next two seasons.
"We want to continue to head in the direction we are going, but we want to do it with someone else," Ferro said, explaining the rest of the Malo design team is intact and will continue to create the collections. Ferro declined to name Piras' successor, stating an announcement will be made shortly.
Ferro declined to specify what caused the rift with Piras. He touted the growth of the brand, its popularity with retailers and its product diversification beyond its core knitwear into areas like footwear and handbags. He also stressed the importance of "accelerating" growth of the brand amid its current momentum.
"We realized that this was the moment to speed up things," Ferro said.
Malo is owned by fashion manufacturing and distribution group IT Holding. In February, IT Holding president and ceo Tonino Perna stressed Malo is a strategic focal point for the group. As reported, IT Holding is reevaluating its priorities after losing its lucrative contract for Dolce & Gabbana's D&G line.
"Malo is emerging out of its niche as a cashmere label and is starting to be a global brand," Perna said at the time. Perna said Malo will post sales of 60 million euros, or $72 million, this year; the goal is to double that turnover in the next three years.
Over the past few seasons, the company has attempted to transform the knitwear brand into a fashion and lifestyle player, expanding its product range into accessories and tapping Eva Herzigova for its ad campaign.Perna said Malo's price points and limited product range were hurdles in the past. But he said those problems have since been rectified, with entry-level accessories and sportier outerwear ranging from 250 euros, or $298.75, to 300 euros, or $358.50 at current exchange. He said the lower prices will win over new customers.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews