NEW YORK — Calvin Klein Underwear has never looked so good. The brand will celebrate 25 years of strength this week with the unveiling of a powerful new ad campaign for its latest line, Calvin Klein Steel. Featuring Academy Award–nominated actor Djimon Hounsou, the new black-and-white images pay tribute to the original Calvin Klein underwear ads that were shot by Bruce Weber and were responsible for propelling the brand into an iconic American tradition.
“We wanted to reconnect with the amazing past of Calvin Klein Underwear,” said consulting creative director Fabien Baron. “When the ads first came out they created a whole new category and a new sexy way of looking at underwear.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)