By  on January 28, 2008

NEW YORK — Chris Manley has exited his position as president of the Theory men’s wear business, and assumed a new role as general manager of premium products at Converse. 

In his new position, Manley will oversee sales, design, merchandising and production for the Converse by John Varvatos brand and other premium apparel and footwear initiatives at the North Andover, Mass.–based company, a subsidiary of Nike, Inc. 

Manley will work out of Converse’s New York office and report to Michael Spillane, president of North American footwear and global apparel. Manley’s first day at Converse was Jan. 22. 

Manley is a longtime men’s wear veteran and was a key figure at Theory for the past seven years, with responsibility for overseeing men’s sales, design, production and merchandising. He was instrumental in leading the growth and development of new men’s wear categories at Theory, including tailored clothing, dress shirts and ties. 

A replacement for Manley has not been named at Theory. According to the New York–based company, the men’s wear business is now being overseen directly by Andrew Rosen, president and co-CEO of Link Theory Holdings, the Japanese firm that owns the brand. 

Prior to his tenure at Theory, Manley was senior vice-president, product development at Hugo Boss for three years, preceded by 10 years at companies including Lacoste, Donna Karan International and Barneys New York.

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