One-eyed monsters in psychedelic colors were the primary theme for the fall Marc by Marc Jacobs men’s collection. The brand collaborated with Brazilian art duo Assume Vivid Astro Focus to use four of their signature cyclops characters for a limited-edition collaboration of apparel and accessories. The digitally hand-printed kaleidoscope print of the creatures found its way onto a series of sweaters, bomber jackets, sweatshirts, backpacks and tech accessories. For the color-averse, the same pattern was repeated in a more subtle gray and white pattern — a more realistic proposition.
Overall, the lineup had a sporty, snowboarding feel with an array of technical outerwear, including functional parkas and quilted nylon bombers.
Marc by Marc Jacobs continues to keep a very young and adventurous consumer in mind, as evidenced by the 3-D jumbled logo print on shirts and bags. Don’t forget your 3-D glasses.