By  on January 15, 2009

Looking beyond the recession, Marc Ecko is heading upmarket for a new tailored clothing and sportswear line that will make its debut at retail this fall. Dubbed Marc Ecko Prescription, the label will be made entirely in Italy and features luxe fabrics and innovative finishing techniques, and even incorporates Ecko’s own oil paintings as design embellishments.

“I have great timing,” joked Ecko of unveiling the high-ticket product amid the  current retail malaise. “But I’m not positioning this label as specifically upscale — it’s more about being something rare and special. I’m not a luxury guy — I’m not that dude. This isn’t about price, but about creating something classier and a little more labor-intensive.”

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