NEW YORK — It’s fast approaching do-or-die time for brand marketers in a post-9/11 world.
So says designer and brand-image consultant Marc Gobé, whose latest marketing missive, "Citizen Brand," is due to hit book stores today. The 250-page volume, published by Allworth Press, advances ways in which Gobé believes brands can and must make the transition from the awareness they achieved with 20th century consumers to the establishment of an ongoing dialog with customers during the new millennium.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)