NEW YORK — It’s fast approaching do-or-die time for brand marketers in a post-9/11 world.
So says designer and brand-image consultant Marc Gobé, whose latest marketing missive, "Citizen Brand," is due to hit book stores today. The 250-page volume, published by Allworth Press, advances ways in which Gobé believes brands can and must make the transition from the awareness they achieved with 20th century consumers to the establishment of an ongoing dialog with customers during the new millennium.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"