NEW YORK — It’s fast approaching do-or-die time for brand marketers in a post-9/11 world.
So says designer and brand-image consultant Marc Gobé, whose latest marketing missive, "Citizen Brand," is due to hit book stores today. The 250-page volume, published by Allworth Press, advances ways in which Gobé believes brands can and must make the transition from the awareness they achieved with 20th century consumers to the establishment of an ongoing dialog with customers during the new millennium.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)