By  on September 3, 2010

The opportunity for a name like Bookmarc, as the latest chapter — a bookstore — in Marc Jacobs’ mini West Village empire is called, would be hard to pass up. The store opened Friday at 400 Bleecker Street, formerly home to Biography Bookshop, and a space that president Robert Duffy had been eyeing for years. “It’s caddy-corner to our women’s collection store and I’ve always desired that space,” says Duffy. “We’ve always had a mix of books in our stores, so it was my dream to eventually one day have a bookstore on Bleecker Street.”

Duffy says he had no intention of making the space anything but a bookstore if not in the classic sense. “Bestsellers? No. Not unless it’s a friend of mine,” he says of his inventory. “We’ve developed a very big business in books. It’s more art books, it’s more photography books, and then it’s very personal to the company.…We have the luxury of picking somebody and commissioning something. I can ask one of the people that I work with that’s an artist that inspires me to do something, and we can make a book.” For example, “The Men and Women of Marc Jacobs,” by Brian Bowen Smith. The store will also carry vinyl records, CDs, a line of Bookmarc colored pencils and notebooks and customized Bookmarc Sharpies.

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