NEW YORK — That jingling-tingling feeling swept into Marc by Marc Jacobs on Bleecker Street here Wednesday evening when Santa Claus made his first appearance in the boutique’s window display.
Thursdays through Sundays until Christmas, Santa will receive children, parents, models, celebrities and other cool downtown types on his lap for a photo opportunity, and lend an ear for everyone’s wishes this year. The window is filled with oversized candy canes, wrapped gifts and, of course, a Christmas tree against a painted mural of a snow-filled town. Each person will be given a candy cane and a copy of the Polaroid, a duplicate of which also will be posted in the store’s window. For the Jewish contingent, the store will have a menorah on display and special Hanukkah kits for sale.
For the first time, the Marc by Marc Jacobs boutique in Los Angeles features a similar setup, albeit much larger and glitzier. “It’s the Hollywood version of the same thing,” said Robert Duffy, Jacobs’ business partner.
Having Santa in the store has become a tradition for the Bleecker Street store. Since it opened about five years ago, Duffy’s friend, Joe Harding, has been posing as Santa each year. Ever the charitable one, Santa is donating his posing fee to the Human Rights Campaign.
On Tuesday, some kids stormed the Bleecker Street boutique demanding to know where Santa was and what the gifts were going to be. Those who miss their photo op this time don’t have to wait long for another one. “In spring, around Easter, we always have Joe dressed up as a chicken in the window,” Duffy quipped.
This story first appeared in the December 2, 2005 issue of WWD. Subscribe Today.