LONDON — Georgina Chapman and Keren Craig are not hitting the runway this season with their label that celebrities love to love. In fact, the Marchesa designers are not even showing their latest collection, but, naturally, they're creating a buzz.
The London-based designers are in New York for the next few weeks hammering out the manufacturing and distribution details of their first ready-to-wear collection, which will bow for spring 2006. It will be made up entirely of evening dresses, with retail prices starting at around $800.
"We've always hoped and dreamed big," said Chapman in a telephone interview from New York. "Now, we just hope that people out there will want to buy the dresses."
Chapman and Craig, who captured the spotlight earlier this year after dressing a battery of stars including Cate Blanchett, Renée Zellweger and Scarlett Johansson in their couture designs, said they want to make their clothes accessible to a wider public.
"The rtw dresses won't be hand-sewn, but they will be as true as they possibly can to the couture dresses. They will be heavily corseted, they'll have heavy embroidery and they'll be made from fabrics that are woven and designs that are made especially for us," said Chapman.
"They're going to be as close as possible to the red-carpet styles, so that girls can actually buy what they see," she added. What they won't be is labor- and time-intensive. Chapman said the couture dresses each take about two months to make.
The two designers said they will produce the spring 2006 sample collection, about 30 different styles that range from cocktail dresses to long eveningwear, in-house. They are nailing down a deal with an Italian manufacturer to manufacture the line. The embroidery, a signature of the couture dresses, will continue to be done in India.
The brand is backed by Giuseppe Cipriani, of the Harry's Bar and Cipriani restaurant clan. It's Cipriani's first real foray into the industry, said Chapman. "I'm a fan of his restaurants, his girlfriend is a model and she loves the stuff, so we all thought, why not?"
The partners plan to distribute the line internationally, and are already in talks with a major U.S. retailer for an exclusive deal. They declined to comment further. They also declined to give any current sales figures for their couture business, adding that it was "not huge."They say they plan to move into daywear as soon as possible, and want to stage a show as soon as the right financing is in place. In the meantime, they'll continue dressing their celebrity clientele. "And we're always keeping our eyes open for new stars," Chapman said.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews