NEW YORK — Marisa Christina is leaving behind the conversational, schoolteacher sweaters — think warm and fuzzy images of cats, dogs and apples — and is going for a more sophisticated look come fall.
"Even our Christmas sweaters will be more subdued," said Kristine Wortman-Zajac, vice president of merchandising and design at Marisa Christina, the better-priced company known for extreme novelty sweaters, during an interview at the firm’s showroom at 1410 Broadway here. "The customer is just getting younger in attitude. Before, we used to joke and say we were dressing the ‘blue-haired ladies.’ This is the first time the people who work here actually want to wear the product and that’s really encouraging."
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