NEIGHBORLY TAKEOVER: Auer’s, the Denver-based, high-end women’s specialty store, has a new owner.
Men’s wear retailer Andrisen Morton, which is located about a block away from Auer’s in the city’s upscale Cherry Creek North shopping district, purchased the business and the 19,000-square-foot building and land that has housed Auer’s since it was founded by Richard Auer in 1979. The deal closed Sept. 2, according to Dave Morton, co-founder of Andrisen Morton, who would not disclose how much he spent to acquire the store. Richard Auer has left the company.
“We would like to add some new brands, but we’re trying to understand what’s here,” said Morton. “In terms of customer service, it’s the same. In terms of merchandising, though, it’s very different.”
Morton said the store will keep its name and he plans on broadening the selection of merchandise, which currently includes Oscar de la Renta, St. John, Chloé and John Galliano.
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