ALIREZA REACHES: New York designer Alireza will deliver a lower-priced group of jackets, skirts and trousers to Nordstrom’s San Francisco store this August. The label, Alireza Masses, wholesales from $89 for pants to $175 for jackets; the signature line runs from about $200 to $800. The designer said he was able to offer Nordstrom the lower-priced merchandise it had requested by using less expensive fabrics in less detailed designs. Alireza said he isn’t sure if he will show Alireza Masses alongside the signature collection during his show in September.
This story first appeared in the July 22, 2003 issue of WWD. Subscribe Today.