VOWING TO VOTE: For the fourth year in a row, NBC’s “Today” show and its viewers get to act as wedding planners by choosing the various elements of a couple’s marriage, including the location, dress, cake and rings.

Each week, a different part of the wedding is presented on the show and viewers can vote for their favorite through the show’s Web site. The segment, “Today Throws A Wedding,” runs throughout the summer. Last month, the audience chose Seneca and Chris, who live in Erie, Mich. as their favorite couple. So far, they will be married on a 200-foot-long glass enclosed boat in New York, similar to the dinner boats that sail up and down the Seine in Paris, and will wear wedding bands designed by Stephen Russell.

On Wednesday, the decision about what dress Seneca will wear is to be announced. The four gown contenders are Badgley Mischka, Ulla Maija, Anne Barge and Priscilla of Boston. The bridesmaids finalists are out today: Vera Wang, Kathlin Argiro, Amsale and Jenny Yoo.

JONES’ NEW SIGNATURE: Since Jones Apparel Group said last month it would launch an in-house line to take over where the licensed Lauren business will leave off, the name of that line has been up in the air. Now, WWD has confirmed the line will be called Jones New York Signature and will encompass all components of a woman’s wardrobe, including sportswear, dresses and suits. Retailers were notified of the new name in a recent mailing, according to a Jones spokeswoman. The spring line will open to retailers this September and will be housed in a showroom at 1411 Broadway in Manhattan.

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