BURTON REDUCES STAFF: For the second time within a year, Burton has cut its global workforce by about 9 percent, with most of the layoffs in its Burlington, Vt.-based corporate office. Pink slips were handed out in various areas of the company, a...
BURTON REDUCES STAFF: For the second time within a year, Burton has cut its global workforce by about 9 percent, with most of the layoffs in its Burlington, Vt.-based corporate office. Pink slips were handed out in various areas of the company, a Burton spokeswoman said Wednesday.
Last April, the snowboard brand cut 10 percent of its employee base — again with the home office absorbing the bulk of the reductions. Streamlining expenses is a priority for Laurent Potdevin, who was promoted to president of Burton in November.
"Even if it was a booming economy, we would be scrutinizing our expenses, resources and workforce," he said. To try to reduce overhead, Burton has consolidated operations for two offshoots, Gravis Footwear, and Analog, a new sportswear and outerwear label, which ships to stores this fall. Instead of having separate senior management teams, David Schribner heads Gravis and Analog as president.
DRESSED TO THE NINES: In its Miss Dorby division for fall 2003, the $2.2 billion Kellwood Co. will launch a day-to-evening collection called nine2nine.
It will consist of day-to-evening dresses, two- and three-piece outfits, jacket dresses and separates with retail price points between $49 and $99. The nine2nine line will be aimed at national department stores and will be produced in misses’, petites and plus sizes. Evelyn Socias Rivera has joined nine2nine as design director and will report to Richard Weissman, president of Miss Dorby.
AMEREX TAPS MAHONEY: Kevin Mahoney has been named president of Amerex’s women’s and men’s divisions.
Until last week, he headed up only the men’s side of the business, and now adds Weather Tamer, Gerry, One Madison, Static, Rampage, Mudd, Alpine Studio and Jones New York outerwear to his responsibilities. Mahoney continues to be based at the company’s New York office and reports to Glenn Palmers, president and chief operating officer of the Amerex Group.
NUMB NUMBERS: According to the marketing firm NPD Group, the amount of money spent on apparel last year decreased by 1.7 percent to $163 billion compared with 2001. In that figure, the amount of money spent on women’s apparel dropped by 6.1 percent to $83.6 billion.
ADDING TWO LAYERS: ITA Ltd. a leading maker of shearling merchandise, has added two labels, Sawyer of Napa and Quadriga, to its portfolio. Both lines are being shown at the company’s New York showroom at 260 West 39th Street and ship to stores in August. They are expected to boost ITA’s $25 million annual sales by 25 percent, a company spokeswoman said.
Shearling designer Dominic Bellissimo, who has a signature line owned by ITA, is the creative force behind the Sawyer of Napa line. Founded in 1869, Sawyer of Napa plays up its heritage this fall with barn jackets and raw-edged long coats. There are also more updated pieces like cropped jackets in distressed skins with side ties and zippers.
Quadriga, a Spanish collection, will be making its debut in the U.S. market. Known for its cross-stitching, fringe, buckles and over-the-top styling, the line will retail from $1,395 to $2,795.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty