PLINER’S RETAIL EXPANSION: Leather outerwear will be an important part of the mix when Donald J. Pliner opens four stores within the next year.
Next month, a 2,500-square-foot company-owned store bows in Coral Gables, Fla., while a franchised unit will open in San José’s Silicon Valley. The company will follow up with a 4,000-square-foot store in Beverly Hills next June, not far from where the designer opened a Shop for Papagallo store in 1967. He plans to open a Pliner store in New York for fall 2003, increasing Pliner’s store count to seven.
Known for his footwear and accessories, Pliner has updated his outerwear to include more athletic-inspired styles and sportswear for spring. He wanted to open more stores to give customers a better sense of the different items the brand offers, he said.
"We found that no matter how much a department store or specialty store carries, it’s usually only 20 percent of the line," he said. "We thought this was one way to grow beyond advertising. We’ve also found that where we open stores, that has helped department stores in those areas."
David J. Bartelucci Architects is designing the Coral Gables space. It will have Moroccan decor with Pliner’s signature scarlet walls, cow print and carved pig statues. That design also reflects the new look of Pliner’s New York showroom, another attempt to make the brand more cohesive in buyers’ eyes.
On another front, Pliner is launching a Web site for consumers to use as a store locator or check out new catalogs.
WOOLRICH’S NEW DEAL: Woolrich has signed a three-year licensing deal with Manzella Productions, a Buffalo-based company, to produce a line of Woolrich gloves.
The 10-piece women’s collection will consist of casual and activewear styles, and will bow at the Outdoor Retailer trade show in Salt Lake City in January, said Jeffrey Liebel, chief operating officer of Manzella Productions.
Casual offerings will focus on knits like rag wool or merino wool gloves, and the active styles will play up waterproof, breathable fleece, which can be used for outdoor activities like sledding or for glove liners. Wholesale prices will range from $7 to $20. The collection will be offered at apparel and outdoor specialty stores.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews