A ROSE OUTLOOK: Dick Rose, a former executive vice president of Coach who retired in 1995, has teamed up with London-based Phool Fashion Ltd. to create the Dick Rose line of dresses. The 75-piece collection, which is made all in silk, features beaded trims, handkerchief hems and a variety of silhouettes and lengths, wholesales from $40 to $80.

Rose, who now holds the title of executive vice president with Phool, has come out of retirement to head up sales for the line and grow the business. He had spent 33 years at Coach.

“My thing is to grow a brand,” said Rose from his Garment District office at 1411 Broadway. “That’s what I want to do here. I saw an opportunity for myself and for them.”

Phool Fashion’s other dress line, Phool, generates about $5 million in annual sales volume.

MORGANE LE FAY’S LATEST: Morgane Le Fay, the 21-year-old eveningwear line favored by women who prefer unfettered and understated looks for day, evening and weddings, has opened a door on Brighton Way, just off Rodeo Drive in Beverly Hills.

At 1,000 square feet and with projected first-year sales of about $1.5 million, the location is the smallest of Le Fay’s four doors. Other locations include Wooster Street and Madison Avenue in Manhattan and Montana Avenue in Santa Monica.

“It’s the smallest, but I think these types of stores are the direction our business is going in,” said Argentine-born Liliana Casabal, design director and founder, who runs the privately held company with her husband, Carlos.

Casabal said she’s considering a fifth retail location in an upscale development in Las Vegas. Morgane Le Fay is also sold at Saks Fifth Avenue’s Bal Harbour, Fla., San Francisco and New York locations.

In Los Angeles Aug. 5-8, Casabal said she’s putting the finishing touches on summer 2004, which will feature her first two formal wedding dresses.

Retail prices for the fall collection, which features wrapped and draped day and eveningwear in black, cream, blue, berry and loden wool jersey and silk chiffon and gazar, range from $480 for a blouse to $4,000 for ballgowns.BRIDAL SHOW: Rome-based bridal and eveningwear designer Peter Langer hosted a trunk show at Kleinfeld Bridal in Brooklyn Aug. 8-10, where together the designer and retailer sold about 25 gowns, generating approximately $160,000. The gowns ranged in price from $4,500 to $9,000, some of which were exclusive to Kleinfeld’s.

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