ON WITH THE SHOW: When Michael Ruff, sales manager for Cachet, a New York-based eveningwear company, tuned into the Oscars on Sunday, he saw red. While onlookers were still ogling actresses as they posed for arrival photos outside the Shrine Auditorium, Ruff was on the horn with his designers giving the go-ahead for replicas of Heidi Klum's Dior, Anne Hathaway's Marchesa and Katherine Heigl's Escada. Jessica Alba's eggplant-colored Marchesa also met his approval. Samples of Cachet's versions will be shown next week and will be in stores in September.
Oscar viewing is a seven-and-a-half-hour commitment for Ruff, who tuned into the E network at 6 p.m. and "painfully watched Ryan Seacrest in his horrible Dolce & Gabbana tuxedo," sat through all of the awards and finally turned off the after show at 1:30 a.m. The smattering of red dresses — including those worn by bystanders — immediately jumped out at him. As for the rest, Ruff said, "I thought everyone played it safe but they looked appropriate and they looked Hollywood. No one was over-the-top and spectacular. But they looked very pretty."
Cachet designers will also draw upon Jennifer Garner's black Oscar de la Renta gown and Penélope Cruz's Chanel dress. With wholesale prices in the $89 to $129 range, matching the designer's exquisite beading is out of the question. "Obviously, we won't be able to accurately duplicate those dresses," Ruff said. "But with the others, especially the one-shoulder dresses, we will be able to do something more exact."
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)