By  on July 24, 2007

THE WHITE STUFF: BFF Bridal's new guide due out in September will not be laden with such superlatives as the "Best Wedding Planner" or "Best Florist." Readers of the "Best of Bridal Guide 2008" will find the "Best Sheer Lip Gloss That Lasts," the "Best Registry Return Policy," the "Best Way to Get Your Announcement in The Times." BFF Bridal founders Tara Mandy and Meredith Levy cooked up the idea to give brides tips about start-to-finish wedding planning with the digital issue that subscribers can download at bffbridal.com. Mandy, a New York magazine contributor, and Levy, a trend forecaster and consultant for luxury brands, started their online business last year.

The guide's Beauty and Style section will include such picks as "Best Beachy Bridesmaids Dresses" and "Best No-See-Um Panties." In addition to travel tips, there will be a major fashion component in the Wedding Night and Honeymoons section, i.e., "Best Something to Slip Into" and "Best Status Shades."

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