THRIFTY BUSINESS: Natasha Richardson will host Housing Works’ first annual Fashion Action Benefit Nov. 10 at the new Rubin Museum in New York at 150 West 17th Street. More than 80 designers and brands have donated $1 million worth of new merchandise for the four-day sale. Prada, Hugo Boss, Adrienne Landau, Pringle, Comme des Garçons, Dolce & Gabbana, Diesel, DSquared, Martin Margiela, Nautica, Giorgio Armani, Tuleh and Tumi are among the donors. The Week is underwriting the event.

“This is another way to reach out to the fashion world,” said Matthew Bernardo, president of Housing Works thrift stores.

Prices start at a 60 percent markdown, and Housing Works expects to raise about $250,000. Proceeds will benefit the homeless and people with HIV and AIDS.

Benefit chair Bruce Bozzi approached his friend, Richardson, who is “very close to the cause,” due in part to her father, the late film director and producer Tony Richardson, having died of AIDS, he said. Members of the fashion industry also have an affinity for Housing Works and have donated to its four thrift stores and used the bookstore for years, Bernardo said.

15 REASONS TO VOTE: Spiewak & Sons rounded up 15 artists to design customized parkas for a Rock the Vote fund-raiser on Oct. 28. Each of the jackets are being auctioned on eBay until Friday morning, and sales will be used to help with national voter registration initiatives. The cartoonish work of James Marshall, better known as “Dalek,” and Marco were the showstoppers at Thursday’s event at The Apartment at 101 Crosby Street in Manhattan.

Spiewak, which celebrates its centennial this year, is interested in America’s youth and wanted to get them more involved in government and politics through this event, a company spokeswoman said.

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