Women's and Children's Fall Apparel and Accessories Market Atlanta Apparel Mart April 14 to 19 8:30 a.m.-6 p.m. daily

Friday, April 15

8:30-9:30 a.m. -- Buyer Orientation. Pointers on how to shop the Mart from Milt Crane, executive director of Mart relations. Press Room 2E327.

9 a.m.-6 p.m. -- Elegant Bride Hospitality Suite. Compliments of the Southern Bridal Show sponsor. Also open Saturday and Sunday. Suite 5N301B.

6 p.m. -- Design Avenue Fashion Show with wine and cheese reception. Guest designer Victor Costa's fall line, plus better, bridge and designer trends. Penthouse Fashion Theatre.

Saturday, April 16

8:30-10 a.m. -- "Tooting Your Own Horn -- Establishing Your Store as the Place to Shop in Your Community." $10 per person, includes continental breakfast. T.J. Reid, Louisiana's retailer of the year, presents inexpensive ways to promote yourself to your community. Seminar Suite 3W377. 8:30-9:30 a.m. -- Buyer Orientation. Press Room 2E237.

9 a.m.-4 p.m. -- Complimentary consulting for bridal retailers. Free for buyers. Fresh ideas from Sharon Yokelson, a 15-year veteran of the business. Call 404-938-9340 to schedule appointment. Bridal Suite 5E323. 6 p.m. -- Style! and accessories fashion show and wine tasting reception. Showcase from the divisions of Liz Claiborne, plus trends selected by Mart fashion director Kaye Davis. The Grand Atrium. 6 p.m. -- Southern Bridal Show fashion show and cocktail reception. See a new segment preview of three bestselling bridal trends from Mart fashion director Kaye Davis. Reception sponsored by Elegant Bride Magazine, Atlanta Bridal and Formal Association and the Mart. Penthouse Fashion Theatre.

Sunday, April 17

8 a.m
. -- Bridal Trend Seminar and Expo. Preview three silhouettes from some of the Mart's leading bridal manufacturers. Bridal retailers discuss how to sell these trends in stores. Sponsored by Elegant Bride Magazine. $10 per person (includes continental breakfast). Penthouse Fashion Theatre. 10:30 a.m.-noon -- Sales Associate Motivational Training. Retailer T.J. Reid will motivate and train your sales staff, with customer service techniques. Free for sales associates/buyers. Seminar Suite 3W377.

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