HYP’S HOP: Hyp (pronounced hip), the New York-based hat firm, launched a contemporary collection called Azalea during the January market for fall selling. The line is designed by Alixx Schottland, who recently joined Hyp to head up this venture....
HYP’S HOP: Hyp (pronounced hip), the New York-based hat firm, launched a contemporary collection called Azalea during the January market for fall selling. The line is designed by Alixx Schottland, who recently joined Hyp to head up this venture. Wholesale prices for Azalea range from about $4 to $20, and targeted channels of distribution include specialty chains and department stores.
Styles in the Azalea line include patchwork oversized looks, knit caps and newsboy looks. There are also houndstooth and flower prints, and fabrics include denim, suede, corduroy, and melton wool. Some have details such as buckles, bows, snaps, buttons and even small pockets.
"Hats are on fire and so many celebs are wearing them right now," said Schottland. "Hats are so feminine and, in tough economic times, it’s a good way for people to change their look without spending a lot of money."
Projected first-year sales for Azalea are estimated at $2 million, company executives said. Hyp makes hats under license for Mudd and Yum Pop and also produces private label lines for women and men.
ECHO’S NEW DESIGN: The Echo Design Group has collaborated with TV personality Joy Behar of "The View" to design a new scarf, some proceeds of which will benefit The Ovarian Cancer Research Fund. At a cocktail reception during market week held at Echo’s showroom, Behar proudly wore the scarf, which has a red floral design and is made of cotton, so as not to slip off the head of women who receive chemotherapy and lose their hair.
"I am not a fashion plate, but I love accessories," Behar said. "You don’t have to worry what kind of shape you are in to wear them." Behar has been involved with the OCRF group since the loss of her close friend, Madeline Kahn, in 1999.
The scarf will arrive in stores in mid-April and retail for $38. It has a special tag that discusses the mission of the fund, and about 25 percent of the proceeds from the scarf’s sales will go toward the OCRF, said Steven Roberts, Echo’s co-president.
COLE’S NEW JEWELRY: One company making a fresh start in the jewelry industry is Kenneth Cole, which recently launched its new line of jewelry produced under license by Liz Claiborne. Cole had a jewelry license with Swank for many years, but it was discontinued when Swank stopped making women’s jewelry about two years ago.
The new line includes a wide range of items, such as chandelier earrings, toggle bracelets and pendant necklaces, many of which have ethnic influences. It also includes a variety of materials and stones like suede, wood, silver, turquoise, jade, amethyst, marcasite and onyx. Many pieces have an ethnic feel.
"This is a perfect complement to our Liz and Monet lines," said Ed Bucciarelli, president of the Liz Claiborne Accessory Group, who declined to give projections for the line.
Wholesale prices range from about $5 for small silver hoop earrings to about $30 for a coral and burnished-gold necklace. Distribution includes Kenneth Cole stores, as well as department stores. The product will be sold in stores starting in February for spring selling.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia