HYP’S HOP: Hyp (pronounced hip), the New York-based hat firm, launched a contemporary collection called Azalea during the January market for fall selling. The line is designed by Alixx Schottland, who recently joined Hyp to head up this venture. Wholesale prices for Azalea range from about $4 to $20, and targeted channels of distribution include specialty chains and department stores.

Styles in the Azalea line include patchwork oversized looks, knit caps and newsboy looks. There are also houndstooth and flower prints, and fabrics include denim, suede, corduroy, and melton wool. Some have details such as buckles, bows, snaps, buttons and even small pockets.

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