By  on March 8, 2012

It may not have the star power of Versace, or the sex appeal of Jimmy Choo and Roberto Cavalli, but Marni still attracted thousands of shoppers worldwide Thursday morning for the launch of its one-off collaboration with Hennes & Mauritz.

Design lovers, Marni devotees and bargain hunters gathered outside 260 H&M stores in the early hours of Thursday to get a piece of the women’s and men’s clothing and accessories collections designed by Marni’s founder Consuelo Castiglioni for the Swedish mass market retailer.

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