NEW YORK — Marvin Traub is broadening his universe of consulting.
The former chairman and chief executive officer of Bloomingdale's has been named chairman of SD Retail Consulting, a new position, and will continue as president of Marvin Traub Associates.
The consulting activities of SD Retail are centered on financial, operational, strategic and supply-chain issues. The firm was formerly called Senn-Delaney Retail Consulting and is a unit of the Hilco Organization in Northbrook, Ill.
Marvin Traub Associates mostly consults on merchandising, marketing, media and branding issues for retailers and consumer goods companies, as well as licensing and merger and acquisition activities. Traub also has been active in developing global strategies for companies. He has a staff of seven and a pool of 15 former principals that he's arranged to be available on a freelance basis.
Traub said he will be working with Gregory Rubin, the president and chief executive officer of SD Retail Consulting, which has a 22-member team. Rubin will maintain space at Traub's Manhattan offices.
"Our skills are very complementary," Rubin said in an interview.
The two firms will share clients to expand their consulting practices, domestically and overseas, and collaborate on certain projects. One of them is Toronto-based Holt Renfrew. Part of the assignment involves helping the luxury chain manage its workforce more cost-effectively and maximizing the scheduling. Holt Renfrew uses consultants even though it's a profitable, growing company that is expanding and renovating stores and upgrading offerings. The chain is also planning a replacement store in Vancouver.
"Consultants can be very helpful to healthy businesses," Traub noted.
Traub's consulting clients have included a range of retailers, brands and consumer products companies, from American Express, Ralph Lauren and Jones New York to Saks Fifth Avenue, Linens-n-Things and the Al Tayer Group in Dubai. He also has been involved in mall projects in Panama City, Athens and the Time Warner Center here and helps clients develop overseas distribution and expand across borders.
Traub believes it is particularly important for domestic suppliers to consider overseas distribution. "Major retail consolidations have made it more difficult for some suppliers," he said. "The retail business is healthy, while wholesale is mixed."Added Rubin, "Retailers have become more vertical and have more clout."
Among other assignments, Rubin recently has been working with Office Depot on inventory issues, including presenting and handling stock on the selling floor and storage areas and making the store easier to shop. He has consulted for companies such as Harrods, Footlocker and Toys ‘R' Us and has had a long relationship with Target. Rubin became acquainted with Traub years ago while on consulting assignments at Federated Department Stores and its Bloomingdale's division.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast