BOSTON — Wal-Mart is expanding its Mary-Kate and Ashley Olsen franchise to outfit plus-sized girls.
The line, currently testing at stores, will roll out to 1,300 stores in the coming weeks and will be joined in the children’s department by Faded Glory girls’ plus sizes. The Mary-Kate and Ashley merchandise is currently mixed on racks with regular tween sizes, but with differentiating hangtags featuring a blue burst that reads "plus-size" and the slogan Real Sizes for Real Girls. The standard slogan is Real Fashion for Real Girls.
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