NEW YORK — PH Beauty Labs is taking a cue from needle-wielding doctors everywhere.
The company is launching Botopical Instant Wrinkle Eraser, a line of products positioned as wrinkle fighters for aging areas on the face.
Botopical, which plays on the name of the now-ubiquitous wrinkle injection treatment, Botox, addresses the lips, eye and brow areas. Botopical products are formulated with a patent-pending microfusion complex, as well as natural extracts, to invisibly bond with lines and creases on contact and fill them in.
The Botopical Instant Wrinkle Eraser Forehead Smoother contains natural copper to tighten and firm the skin, as well as green tea extract, a natural antioxidant. Botopical Instant Wrinkle Eraser Eye Repair uses caffeine, a natural astringent and antioxidant, to reduce undereye puffiness. Vitamin K in the product’s formula looks to lighten undereye circles, while cucumber extract is added to restore moisture.
Botopical Instant Wrinkle Eraser Lip Treatment has olive extract, a natural antioxidant, to battle free radical damage and to hydrate skin, ultimately reducing feathering around the lips.
The 0.5-oz. individually wrapped products will retail for $13.99 per box. Each treatment is estimated to last between eight and 12 hours, according to pH Beauty Labs president Mark Freeman, who also said the product appears matte on skin after application. Users are instructed to dab a small amount on lines, alone or under make-up. Botopical may be used with a moisturizer before application, if necessary.To remove, cleanse face as usual.
Botopical begins shipping in the middle of June in time for July planogram resets. Botopical will be available in drug stores such as CVS, Duane Reade and Eckerd.
In most stores, Botopical will be merchandised in the antiaging section of the facial care set. In addition, many accounts also will carry Botopical in a mini 12-piece counter unit housed at the end of the aisle, or in the pharmacy or cosmetics section of stores.
Botopical’s launch will be supported with in-store demos, sampling and couponing. Advertorials will follow the launch in beauty and lifestyle magazines. Botopical’s first-year sales are expected to reach $20 million.
Freeman believes Botopical addresses the demand for antiaging products and speaks to an area of premium skin care. “We see this as the safe alternative to Botox without the pain and expense,” Freeman said.PH Beauty Labs plans to add several new items to the line for spring 2004. Products currently being developed are not exclusive to the face.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye