NEW YORK — The New Year brings hope, so say mass marketers.

The lipstick business may be recession proof — or so conventional wisdom goes — but in this weak economic climate, even the mass business, which typically benefits when consumers are more cost conscious, is barely so. Color cosmetics sales are winding up with a meager increase in the low-single digits. And the excitement coming from the hair color and hair care categories is due to the competitive landscape, notsales gains.

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