SJP's unexpected strategy to face celeb fragrance fallout.
August 26, 2016
• Rachel Strugatz
Mass Stores Push Active-Casual Hybrid
BOSTON — Two years ago, when activewear buyer Roger Taylor joined J.C. Penney Co., the small section looked perpetually "like a clearance sale," he recalled. Some 15 brands fought for space on eight racks, causing a jumble of fits, styles and...