NEW YORK — After first launching a women’s scent in 2001, then doing a men’s follow-up last year, fashion designer Masaki Matsushima is reinforcing his position on the fragrance front.
Starting Feb. 1, Matsushima’s two-year-old mat; brand will launch three women’s fragrances in as many months. Leading things off is a limited-edition entry called Le Rouge, which is expected to sell-through by Valentine’s Day. Then, a second limited-edition scent, called Le Vert, is set to launch March 15 and sell-through by Mother’s Day. The 1.35-oz. eau de parfum spray bottles are marked for retail at $60, and plans call for a total of 12,000 Le Rouge and Le Vert units to be produced.
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