PARIS — Mathilde Laurent has a perfumer's dream job — making custom fragrances for Cartier."My inspiration comes from anything," she explained. "Everything a person says, a land, a country, where a person lives, a flower. Even pictures can inspire me."The latter, particularly, comes as no surprise. This petite 35-year-old Parisian thought seriously of becoming a photographer before entering the fabled Isipca fragrance school in Versailles, France. Afterward, she worked under the legendary Jean Paul Guerlain for 11 years.When Laurent began her job as in-house Cartier perfumer last December, she became one of a handful of "noses" hired to work exclusively for a brand.From Laurent's wood-paneled room with some 200 scent bottles in Cartier's newly renovated flagship on the Rue de la Paix here, she meets with individuals to sniff out their likes and dislikes."I ask extremely easy questions," she said.Following just a couple of one-on-one sessions, Laurent proposes three olfactive directions a fragrance might take. Then, at least nine months and 60,000 euros ($73,660) later, a client walks away with an array of crystal flacons that can be held in a signature red Cartier box, plus 1.5 liters, or three to five years' worth, of their own made-to-measure scent. "I can do things that are extremely personal for people without their recounting their lives," said Laurent, adding it's very intimate.So, too, is the moment when she passes someone on the street wearing one of her fragrances."The first time that happened to me as a young perfumer, it was unforgettable," she said. "It's like you understand your creation is real, that it exists in the world without you. At least someone was touched by it and decoded the message you put inside that perfume. It is like someone speaks the same language as you, and that language is unique."
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim