NEW YORK — A decade after it sparked the so-called “laddie” mag wave, Maxim is the last lad standing in the U.S., following the closures of Stuff and FHM. And with a new editorial director, Jim Kaminsky, the former Men’s Journal editor-in-chief who jumped ship to Maxim two weeks ago, and a new owner, Alpha Media Group, the title is aiming to reinvigorate itself with a shot of strategically administered testosterone.
“What I’m asking Jim for is to make this qualitatively the greatest young men’s lifestyle magazine in the world,” said Kent Brownridge, the CEO of Alpha Media Group, in an interview with DNR. “We’re already the biggest. Now make it the greatest.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)