NEW YORK — A decade after it sparked the so-called “laddie” mag wave, Maxim is the last lad standing in the U.S., following the closures of Stuff and FHM. And with a new editorial director, Jim Kaminsky, the former Men’s Journal editor-in-chief who jumped ship to Maxim two weeks ago, and a new owner, Alpha Media Group, the title is aiming to reinvigorate itself with a shot of strategically administered testosterone.
“What I’m asking Jim for is to make this qualitatively the greatest young men’s lifestyle magazine in the world,” said Kent Brownridge, the CEO of Alpha Media Group, in an interview with DNR. “We’re already the biggest. Now make it the greatest.”
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)