NEW YORK — May’s Drug Stores is continuing to develop planograms in various departments, the most recent being hair care. This latest initiative will include carving out specific sections within the 36-foot department, such as a 5-foot...
NEW YORK — May’s Drug Stores is continuing to develop planograms in various departments, the most recent being hair care. This latest initiative will include carving out specific sections within the 36-foot department, such as a 5-foot teen hair care area.
The planogramming process at May’s has been a gradual one. David Holetz, the company’s vitamin and nutrition buyer, has been responsible for the planogramming task. He’s been working on it for five years.
A planogram is a detailed blueprint that shows how and where products should be placed on retail displays. They have been used by retailers and manufacturers for 40 years — electronically for 20 years — to effectively?plan and maximize?profitability of retail space. The most important part of planogramming is basic inventory control, such as stimulating product movement and reducing out of stock and overstock situations.
The 39-unit chain, which is headquartered in Tulsa, Okla., has had its pharmacies computerized since the mid-Seventies. It has utilized automatic replenishment and basic inventory tools throughout the chain for more than 20 years, but it hasn’t had a formal blueprint for many of its categories.
"We have always crammed the merchandise in the stores, but we started running out of room about five years ago when we got inundated with all the new products," said health and beauty aids buyer Gregg Heller. "The new policy is to delete something if we bring something new in." Heller explained that in hair care, some areas had too few stockkeeping units while other areas offered too many choices. The move toward planogramming hair care, he said, is both for "merchandising control, customer shopping ease and inventory control."
Heller expects May’s hair care sales to benefit from planogramming. "Hair care for me now is a real chore. I know my professional [brands business] is way, way up but not enough to outweigh [a sales decline of mass brands]. Overall, I’m down in the category," Heller said.
Sales of hair care products industry-wide are up 1.6 percent to $3 billion in food, drug and mass stores, according to data from Information Resources Inc. Data does not include sales figures from Wal-Mart.May’s hair care department, which on average measures 36 feet, will now carve out a 5-foot teen section, to include several teen targeted brands, such as Advanced Research Labs’ Got 2 Be and Conair’s Head Case.
Heller said he cleared his hair care sections of about 100 sku’s, but added about the same amount of new products. "Just about every [brand] lost something, but in the 99-cent range, White Rain and VO5 took the biggest hit." Heller added that Suave, another value-priced brand, was not as affected, mainly because Suave and other Unilever-made products sell so well in May’s stores.
Heller will also now merchandise all hair care products together on one shelf, meaning that shampoo, conditioners and styling products will be adjacent. Currently, some stores display styling across the aisle from shampoos or even in completely different parts of the store."I really believe putting styling with shampoo and conditioner will take some of the confusion out of the mix for customers," Heller said.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews