SJP's unexpected strategy to face celeb fragrance fallout.
August 26, 2016
• Rachel Strugatz
May Co.’s Formula: Build In-House Brands To Return to Growth
NEW YORK -- May Department Stores Co. is moving into uncharted territory: product differentiation. It's the key to reversing sagging sales, attracting younger customers and giving May what it desperately wants back -- dominance of the department...