NEW YORK — Since Maybelline New York announced its new urban look and name in December, the brand has been busy.

In July, several products will launch, led by Dream Matte Mousse Creamy Natural Foundation, a compact mousse formula that will be available in 12 shades. The foundation is said to provide full coverage, and has a sponge-like appearance. The component is equipped with a screw-off top.

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