By  on September 10, 2007

Kimberly McDonald spends her days acquiring rare gemstones, commissioning jewelry suites and hunting down estate pieces from the likes of Cartier and Harry Winston.

As a jewelry curator for the past decade, McDonald helps her clients — including celebrities, socialites and the otherwise uberwealthy — build collections to suit their tastes and lifestyles, from nabbing a rare pair of emeralds for a client to seeking out vintage designer pieces.

But McDonald, who also consults for houses such as Nicholas Varney and Zadora, wants to reach a broader audience with one-of-a-kind jewelry that has a reasonable price point, so this year she created the Rockras line. The name derives from her love of yoga.

Rockras jewelry focuses on stones not commonly seen in fine jewelry, such as geodes, druz and faceted quartz hardly smaller than a deck of cards.

"Not everyone wants to run around with five-carat studs in their ears every day," McDonald said. "My private clients want something totally unique and they don't want the same thing [someone else has]."

McDonald said women who aren't necessarily serious fine jewelry collectors but have an interest in fashion want unique and approachable jewelry.

"It's for professional women, the same woman who's going to pay $3,500 for a gorgeous Chanel handbag," she said.

Wholesale prices range from $1,500 to $9,000. Fred Segal in Santa Monica, Calif., Jamie in Nashville, Forty Five Ten in Dallas and Magnum in Greenwich, Conn., have picked up the line.

Some signature styles are a chrysocolla ring set with micro pavé green diamonds, drop earrings made of sliced geodes surrounded with pink sapphires and a thin gold cuff topped with a large stone such as a 240-carat quartz crystal or a 70-carat aquamarine. Because of the nature of the stones, each piece is one-of-a-kind.

"I really do respect these stones," McDonald said. "They are something amazing that no one can create."

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