By  on March 8, 2002

LOOK WHO'S TALKING: Maer Roshan, most recently editorial director of Talk magazine, is assembling a few former Talk staffers to develop a new magazine that observers have dubbed "Talk Without Tina." Roshan confirmed that he's in discussions with David Pecker, chief executive officer of American Media.

"It's more or less true," said Roshan. "But I wouldn't call it Talk Without Tina." He said it's definitely not a fashion magazine, and is more about pop culture. "It covers the waterfront," he said. "They've been very positive about what they've seen so far. I'm cautiously optimistic. I think American Media is an interesting company. They have great distribution and an interest to do this."

Pecker was traveling and couldn't be reached for comment, however a spokesman for American Media, told WWD: "He [Pecker] is extremely interested in it. It's in development talks." He said Pecker is still looking at the magazine, which would cover entertainment and pop culture. He added that the frequency hasn't been decided. One of the names they're tossing around is Radar, he added. "David will be having a meeting with Maer in the next few weeks."

FEBRUARY JITTERS: February was a killer for the fashion crowd. Apparel and accessories ad revenues in magazines declined 19.4 percent to $76.6 million, while ad pages dropped 26.1 percent, according to Publishers Information Bureau. Beauty advertising appeared to have fared better. Toiletries and cosmetics ad revenues were flat in February at $94.2 million, although pages were off 10.1 percent.

Year-to-date, apparel and accessories ad revenues are off 19.7 percent to $103.3 million, and ad pages are off 24.2 percent. Toiletries and cosmetics ad revenues inched up 2.5 percent to $146.8 million, while ad pages declined 6.5 percent.

Overall, total magazine ad revenue in February decreased 8.2 percent to $1.1 billion across the 12 PIB-tracked categories. Year-to-date, ad revenues are down 9.7 percent to $1.9 billion.

JAPANESE TOUCH: "There's a lot of intense excitement about Japan right now," said Mr. Fashion himself, David Remnick, describing why he devoted the New Yorker's semi-annual style issue to Japan. "The whole place is a field of experimentation. Every day is like Halloween."

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