KMART'S EXTRA CASH: Just because you're in bankruptcy doesn't mean you have to stop advertising.
Kmart will run a new commercial Sunday night during the closing ceremonies of the Olympics, shot by Spike Lee. Created by TBWA/Chiat/Day, the ad is part of a branding campaign for the embattled retailer, which filed Chapter 11 Jan. 22. The ad apparently has reassuring elements to it. The real question is, does Kmart have that kind of money to advertise during the Olympics? Thirty-second spots can cost around $600,000. It must be coming out of the $2 billion DIP financing package it secured when it filed for bankruptcy.
AND THE WINNER IS: You've heard of Time's Man of the Year, well now there's a shoe, coat, dress, bag and even a chief executive officer of the year. In a bid to boost its fashion profile -- and fashion advertising -- the European edition of Time magazine is coming out with a special, large-format fashion supplement that will feature its first-ever fashion awards. The supplement, known as The Fashion Issue, will be distributed next month at the Milan and Paris collections and will hit European newsstands on March 11. The winners -- chosen by a panel of judges including Simon Doonan, the creative director of Barneys New York, and Claire Kent, chief luxury goods analyst for Morgan Stanley -- are Burberry's Rose Marie Bravo as ceo; Fendi's fall 2001 cape as the coat; Yohji's sneaker as the shoe; Yves Saint Laurent Rive Gauche's strappy brown dress by Tom Ford and Louis Vuitton's Holly Hobbie bag. Time plans to publish The Fashion Issue twice-a-year, and is considering expanding distribution to the U.S. and Japan.
BLASS ADS GO YOUNG: Bill Blass is getting younger and hipper. Its new spring ad campaign, shot by Steven Klein, features Eleanora and Delphine. Created by Lipman Richmond Greene, the ads will run as singles and spreads in the March and April issues of W, Vogue, Harper's Bazaar, V, GQ, Esquire, Men's Journal, Details, Maxim and Town and Country.
The ads also highlight the men's collection, and rather then show guys in suits, they're styled as a group of guys in a band, said David Lipman, chairman and creative director of Lipman Richmond Greene.Bill Blass will reportedly spend between $1 million and $2 million on media for spring.
"We want to give it a sense of being modern, but using very classic roots," said Lipman. "The clothes are the stars."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast