KMART'S EXTRA CASH: Just because you're in bankruptcy doesn't mean you have to stop advertising.
Kmart will run a new commercial Sunday night during the closing ceremonies of the Olympics, shot by Spike Lee. Created by TBWA/Chiat/Day, the ad is part of a branding campaign for the embattled retailer, which filed Chapter 11 Jan. 22. The ad apparently has reassuring elements to it. The real question is, does Kmart have that kind of money to advertise during the Olympics? Thirty-second spots can cost around $600,000. It must be coming out of the $2 billion DIP financing package it secured when it filed for bankruptcy.
AND THE WINNER IS: You've heard of Time's Man of the Year, well now there's a shoe, coat, dress, bag and even a chief executive officer of the year. In a bid to boost its fashion profile -- and fashion advertising -- the European edition of Time magazine is coming out with a special, large-format fashion supplement that will feature its first-ever fashion awards. The supplement, known as The Fashion Issue, will be distributed next month at the Milan and Paris collections and will hit European newsstands on March 11. The winners -- chosen by a panel of judges including Simon Doonan, the creative director of Barneys New York, and Claire Kent, chief luxury goods analyst for Morgan Stanley -- are Burberry's Rose Marie Bravo as ceo; Fendi's fall 2001 cape as the coat; Yohji's sneaker as the shoe; Yves Saint Laurent Rive Gauche's strappy brown dress by Tom Ford and Louis Vuitton's Holly Hobbie bag. Time plans to publish The Fashion Issue twice-a-year, and is considering expanding distribution to the U.S. and Japan.
BLASS ADS GO YOUNG: Bill Blass is getting younger and hipper. Its new spring ad campaign, shot by Steven Klein, features Eleanora and Delphine. Created by Lipman Richmond Greene, the ads will run as singles and spreads in the March and April issues of W, Vogue, Harper's Bazaar, V, GQ, Esquire, Men's Journal, Details, Maxim and Town and Country.
The ads also highlight the men's collection, and rather then show guys in suits, they're styled as a group of guys in a band, said David Lipman, chairman and creative director of Lipman Richmond Greene.Bill Blass will reportedly spend between $1 million and $2 million on media for spring.
"We want to give it a sense of being modern, but using very classic roots," said Lipman. "The clothes are the stars."
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion