By and  on February 1, 2002

REBUTTAL: Last week's story polling advertising execs on which magazines were vulnerable obviously hit a nerve. Nylon magazine took umbrage with Sam Shahid's comments that the magazine is fringe and could get hurt in the current economic climate. Nylon's spokesman argued that it should have been pointed out that Shahid, in addition to owning his own advertising agency, is also creative director of Interview, and the spokesman believes that Interview and Nylon are competitors.

WWD decided to ask an unbiased third party whether Interview and Nylon were rivals. "To be real honest," said Doug Lloyd, owner of Lloyd & Co., a New York ad agency, "I don't look at Nylon that much. Interview is a much more art-based magazine that people read, where Nylon is a much more visual magazine that people look at for style cues. People read Interview for the interviews and to see who's up and coming in the art world, and it's more the art world's connection to fashion."

Caroline Miller, editor in chief of New York, weighed in to say her contract with New York magazine was recently renewed, and GQ wants everyone to know that it just closed its March "Movie Issue" and it's 229.39 pages -- an increase of 8 pages over last year. Of course, what they didn't mention was that this was off a weak February, which was down 39 percent in ad pages, according to Media Industry Newsletter.

T&L MAKES ARTSY MOVE: Artistic changes are in the works at Travel & Leisure. Luke Hayman has been named creative director, succeeding Pamela Berry, who left after six years. Most recently, Hayman served as creative director of Media Central, overseeing redesigns at Folio: Magazine and Kagan World Media. Earlier, he was design director of I.D. Magazine.

MONTHLY CANDY: Elle will introduce a new monthly column in March called Pulp Fashion, written by Dana Levy, founder of Daily Candy. In March, Levy will give a first-person account of what it's like to wear white -- what she calls the 'new black' this season -- for an entire week at New York's hot spots.CHANGES IN THE WORKS: Dente & Cristina will no longer be handling public relations and advertising for MaxMara, an account it handled for the past nine years. Instead, MaxMara will bring those responsibilities in-house and has named Kristine Westerby director of public relations and advertising for MaxMara USA. Most recently, Westerby was director of p.r. at BCBG/Max Azria.

A FLOCK OF SUPERMODELS: Fashionistas interested in attending an event with a high supermodel-to-civilian ratio might want to consider the CFDA "Fashion Party of the Year," to be held Feb.12 at the new W New York-Times Square hotel. The event will be hosted by a plethora of supermodels, including Esther Canadas, Bridget Hall, Elizabeth Jagger, Daniela Pestova, Maggie Rizer, Caroline Ribiero, Fernanda Tavares and Alek Wek. Designer and W Hotel partner Kenneth Cole will dress some of the models and has designed the staff's uniforms.

load comments
blog comments powered by Disqus