SEEKING SHELTER: The Hearst Corp. has pulled the plug on Chic Simple after polybagging its two test issues with the company’s other women’s titles.

A catalog-ey, neo-shelter title, Chic Simple was the subject of great fanfare because its editors, Kim Johnson Gross and Jeff Stone, had worked extensively on the front-of-the-book shopping section of In Style, as well as a series of books that have been described as style for dummies. They had also penned a column for In Style.

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