ANOTHER ONE TO GO: Another day, another magazine folds. Following Time Inc.'s decision Monday to shutter Life, Meredith Corp. said Tuesday it would fold Child after the June/July issue. But just like Ellegirl, FHM and Life, the title will live on as an online brand as part of a new parenting portal Meredith will launch this summer. Approximately 30 staffers will be laid off as a result of the closure. Meredith said another 30 staffers across the publishing division would be let go.
Meredith acquired Child along with Parents, Fitness and Family Circle from Gruner + Jahr in 2005. But the title has struggled since then, especially with the launch of a new competitor in the space, Cookie. Child's paid and verified circulation fell 18.5 percent to 740,534 in the second half of 2006, according to the Audit Bureau of Circulations; Meredith removed most newsstand copies of Child from shelves last summer. Ad pages fell 15.2 percent to 914, according to Publishers Information Bureau. Current Child subscribers will receive offers for Parents after the title folds.
Meanwhile, Cookie, owned by Condé Nast Publications (parent of WWD), will increase its rate base to 400,000 from 350,000 with the July/August issue and move to a
10-times frequency from six times next year. — Stephanie D. Smith
CUTTING BACK: More trouble at American Media Inc.: The company on Tuesday laid off 20 staffers, including 12 at celebrity weekly Star, and eight others throughout the rest of the company. Those leaving Star are said to include editor Jon Auerbach, film and TV critic Marshall Fine, two photo editors, one designer and a reporter. The layoffs are part of a strategy to shave $19 million in costs that chief executive officer David Pecker outlined as part of a conference call last month, though more cuts are not expected. "This is the second and final phase of cost reductions," said a spokesman. — S.D.S.
DIGITAL PUSH: Time Inc. has made no secret that its future is a digital one, but on Monday finally broke out how much. John Squires, an executive vice president, said that if the company can drive its digital components, such as si.com and cnnmoney.com, to 20 to 25 percent of its bottom line, there should be no "problems" in the future. On that note, sikids.com and Fannation.com, a news site and social network for sports fans, will launch on April 16, golf.com relaunched last week, cnnmoney.com will unveil a new luxury channel on April 4 and si.com had a home page redesign in late January. Traffic is up 11 percent since the si.com redesign, said Paul Fichtenbaum, managing editor.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)