CAR-GO: Cargo, the men’s offshoot of Lucky Magazine, has got a date. According to sources, Condé Nast will announce this week, possibly as soon as today, that Cargo will be launched in April 2004 with a 10 times a year frequency. The title was given a date after editorial director James Truman, editor in chief Ariel Foxman, and design director Donald Robertson focus grouped the publication in Dallas, Los Angeles and New York.
This story first appeared in the August 12, 2003 issue of WWD. Subscribe Today.
And it’s a hetero-flexible world out there, baby. Also coming soon to a Barnes & Noble near you is “The Metrosexual Guide to Style: A Handbook for the Modern Man.”
Being published in November 2003 by Da Capo Press, author Michael Flocker spotlights David Beckham, Brad Pitt, Antonio Banderas and Sean “P. Diddy” Combs, for “paving the way for the metrosexual movement” and aims to teach style Neanderthals things like “milk crates are not acceptable as end tables.” — Jacob Bernstein
TINA WATCH: Watch out, Larry King. Tina Brown is coming at you. Topic A, the former magazine editor’s new show with CNBC is looking like a go as a weekly program starting this September. According to sources, final negotiations are under way following plum ratings for its second episode.
Still, Brown has been keeping her options open. According to sources, Mort Zuckerman has asked her whether she’d be interested in editing the New York Daily News, to which the answer was yes.
But our sources are betting that her television gig is still a far more likely scenario.
Reached for comment Monday, Brown said of the show’s frequency. “It’s under discussion, but nothing’s been finalized.”
As far as the Daily News is concerned, Brown attempted to pour cold water on the rumor, but didn’t exactly deny it.
“All I’ve been hearing about is Steve Coz,” she said with a laugh. “I’m sure it’s a long list if I’m on it.”
Well, she is. So there. — J. B.
GOD & THE GUCCIONES: While his father waits out Penthouse’s regular brush with bankruptcy, Bob Guccione Jr. is taking a break from resuscitating his own magazine, Gear, to tour the Vatican on assignment from Travel + Leisure.
It’s no stunt — despite being raised by the man who produced “Caligula,” Guccione Jr. is a die-hard Catholic who had a penchant for inviting his priest to Gear’s editorial meetings and assigning him work. “Being Bob, he got him to write about sex,” said a former Gear editor. “It was sex as a metaphor as to how to live life, rather than the physical act. I can’t remember how we dressed up the piece.”
Another Gear alumnus — and there are many, now that it’s ceased publication — awarded Guccione his current assignment. T&L senior editor Luke Barr was Gear’s last executive editor until this April, and bearing in mind his old boss’ devotion, thought he’d be perfect for one of travel writing’s most well-worn genres. “Going to Rome and the Sistine Chapel is not exactly a breaking story in a hot, new destination,” said Barr. “But talking about growing up as a Catholic in this family in the pornography business…it’s pretty obvious from an editorial basis where he should go with that.”
Guccione Jr. has another month to hand the story in, Barr said, and it’s not slated yet for any particular issue, but it may be the last time anyone sees a Guccione in print for a while. Bob Guccione Sr. once again faces foreclosure on his $37 million mansion thanks to Penthouse’s latest brush with insolvency and while Guccione Jr. earlier targeted spring 2004 for the relaunch of Gear, there hasn’t been a peep out of him for months. — Greg Lindsay
ONE-STOP SHOPPING: Attenzione Condé Nast advertisers — the company’s U.S. arm is finally establishing a permanent sales presence in Milan. It will open an office in October with a managing director handling corporate sales and four sales directors assigned various magazines, all of whom will be named later. Whatever it takes to make those insertion orders easier. — G. L.