MUSICAL SHOPPING

Gabe Doppelt is joining MTV Tuesday, and has reportedly been hired to develop home shopping programs for MTV, VH-1 and Nickelodeon. Sources say the cable channel is undergoing a six-month test in the home shopping arena, and may develop half-hour shopping programs. Doppelt resigned in October as editor-in-chief of Mademoiselle. An MTV Networks spokeswoman said, "We do not comment on personnel matters," but added, "We have been considering programming related to home shopping, which would be a natural for us."

COLOR SCHEME

The beleaguered Styles of the Times section of the Sunday New York Times is changing again. This time, it's adding color. Beginning in late February or early March, the Styles section will add color to various features, which will push up deadlines for much of the section, sometimes as much as a week to 10 days. The Times already features color in some other Sunday sections, including Travel, the Book Review and Real Estate.

GUESS WHO'S PUBLISHING?

It's no secret that Paul Marciano, president of Guess, loves magazines -- just look at his media buy. Now he's offering one himself, called Guess Journal. Marciano said he'll publish three to four times a year and distribute to retailers and customers around the world. He hopes to sell it on newsstands eventually for $3. The journal showcases current Guess products, prices and store locations. Some 120,000 copies of the first issue were printed. But Marciano told WWD, "I have no ambitions for it to become a magazine, but I hope it will be something people will look forward to." The premiere issue features Bridget Hall, who had been pegged as the next "Guess girl." But Marciano was peeved at Hall's appearances in Ralph Lauren and Pepe campaigns, so, he said, it's on to the next girl. Guess Journal features an eclectic group of stories and photographs, ranging from recycling and the environment to "Beverly Hills: 24 Hours in the City of Glamour" (complete with hotel and restaurant listings). It also features the current Guess ad campaign."It's a tool of assistance for all our licensees," said Marciano. Right now the only ads are from Guess and its licensees, but Marciano said it could potentially carry others "that blend with Guess."

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