Popcorn would have been the perfect accessory for those attending the fall men’s shows in Milan and Paris.
Just ask John Galliano, who believes there is nothing like a little movie magic to build excitement. “Fashion shows are trailers to a whole season,” Galliano observes, riffing on a modern interpretation of Sherlock Holmes, the super sleuth recently portrayed by Robert Downey Jr., for fall.
In both cities, celluloid scene-stealers transported audiences from cramped show spaces to far-flung locales. In the case of Dolce & Gabbana, guests were directed to Sicily, since images from the Italian film Baarìa were used as a backdrop.
“The idea was to bring out different moods and expression, because just like with a movie, we wanted to leverage the emotional side,” explains Stefano Gabbana. Prepped with acting classes to best interpret their roles, glowering models-cum– film stars entered in packs from stage left to a melancholic Ennio Morricone soundtrack, echoing the emotion-packed scenes from the film, which included handsome Latino men hanging out in tattered corduroys and tank tops, hordes of people massed on the street at a Sicilian village festival and a little boy running as fast as he could to see if he could fly.
But playing tear-jerker movies wasn’t the only way to get a rise out of the audience. Pringle of Scotland’s creative director, Clare Waight Keller, for instance, tapped a fellow Scot, artist David Shrigley, to dream up a whimsical animated short about the making of Pringle’s knitwear that had guests, including Tilda Swinton, in stitches. “Dude, that was brilliant. I want a copy for my kids,” Swinton said on the sidelines of the show.
It was a learning experience for Waight Keller as well as for Shrigley, who admitted, prior to filming, that he had no idea what a twinset was. “David’s film didn’t directly influence my collection, but it absolutely made me think about Scotland, its traditions and heritage,” Waight Keller recalls. “He could give another point of view, almost in layman’s terms, and teach us not to take ourselves too seriously.”
It’s also a viable communications tool, to boot. The film generated more than 40,000 hits on YouTube alone. “It has been such a wonderful way to communicate the message with humor, which is infinitely more memorable,” Waight Keller says.
Taking a more serious approach, Stefano Pilati, YSL’s creative director, called Bruce Weber to the director’s chair for his recent men’s show. Weber’s seven-minute clip presented beautiful men and women frolicking in states of undress, setting an erotically charged mood for the androgyny-tinged show that followed.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye