By and  on March 4, 2002

MILAN -- It was a brief affair. Cerruti and designer Roberto Menichetti have split after only six months. But Menichetti is wasting no time and is gearing up to launch his own line, which he plans to show in New York in September.

Menichetti had landed at Cerruti after abruptly deciding not to renew his contract with Burberry because of creative differences.

Gianluigi Facchini, president of Fin.part, parent of Cerruti, said the decision to split was mutual and downplayed any friction or tension between himself and Menichetti. "There is nothing dramatic about this decision, but I feel a certain sadness about the outcome of the Cerruti project, which has a lot of potential," Facchini told WWD. "I realized Menichetti was very focused on the launch of his own line, which is legitimate, but that was not part of our agreement. Cerruti is a project that needs full attention and dedication," said Facchini, adding that he had planned on backing Menichetti's own line in the future, as a "good will intention."

The news comes following the announcement that Cerruti's women's collection for fall/winter wouldn't be shown in Paris next week. Facchini said that, while the fall/winter 2002 collection for Cerruti 1881 was delivered by the designer and is selling well, the Cerruti collection for the same season was "not ready yet." Cerruti 1881 was produced in Italy for the first time. The line was previously produced by Kemper, an Escada subsidiary. However, Menichetti's first Cerruti men's collection was presented in January, garnering positive reviews for his modern tailoring.

"We had a different vision of Cerruti's future and also a different idea on strategies," said Menichetti. "It was more honest for me to leave. It is very important to focus on something one believes in," he said. While Menichetti confirmed he had been working on his own project, he denied neglecting Cerruti. "We are so ahead because my project started when I started with Cerruti, but I dedicated myself wholly to Facchini," said Menichetti.

A source close to the company observed that both Menichetti and Facchini have strong personalities: "I don't think they really got along. Menichetti is a true creative artist, I guess you can't expect him to follow the rules by the book and perhaps he didn't plan all the company lines in time."

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus