NEW YORK — Laura Mercier is taking her customers to the south of France with her latest bath-and-body line.
Mediterranean Collection, Mercier’s second bath-and-body line, will be available beginning mid-April in Mercier’s established distribution of about 250 doors in the U.S. and globally. Mercier’s spring color collection, French Riviera, also took its inspiration from this region.
"The inspiration came from the Riviera," she said. "When you go to Provence, you’ll find lavender is popular and basil is also a wonderful scent over there — I made it a star of the collection." Warmer scents will be added to the Mediterranean Collection for fall.
The Mediterranean Collection highlights three fragrances: Mimosa, a blend of sparkling citrus that includes grapefruit, lime, bergamot, mimosa blossoms and fresh ginger; Mint Leaf, a spearmint blend with hints of lime and lemongrass along with a background of vanilla; and Lavender Basil, which blends the two namesake ingredients with a hint of geranium. Plans have been laid to "push bath-and-body as a major part of the company," noted Janet Gurwitch Bristow, chief executive officer of Mercier’s licensee, Gurwitch Bristow Products.
Industry sources estimate that the Mediterranean Collection could generate $5 million in its first year at retail. The collection includes seven cleansing, moisturizing and exfoliating stockkeeping units that include a Grape Seed Scrub, 12 ounces for $46; a Honey Bath with Dipper, 12 ounces for $40; Body Milk, $40 for 8 ounces; Gel Body Wash, 8 ounces for $36, and Luxury Soap, 7 ounces for $18. The products are packaged in Mercier’s signature beveled glass jars and bottles and feature luminescent green secondary packaging.
Ed Burstell, vice president and general manager of Henri Bendel, noted that 7 to 10 percent of Mercier’s business in the store is done in bath-and-body, he expects the Mediterranean Collection to be "a strong addition to a strong category." The collection will launch at Bendel’s — where the makeup artist has her Face On Fifth shop — the last week in April to coincide with a public appearance by Mercier. Laura Saio, cosmetics merchandise manager for the store, expects sales to increase about 25 percent for 2003. "We’re excited because her [first] bath-and-body [the Collection Gormande launched in fall 2001] and fragrance have done extremely well and are exceeding plan."
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over the top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty